Monday, January 20, 2014


small IS THE NEW BIG


     If small is the new BIG, anyone over 40 is going to have a problem. When my Opthomologist told me my near-sightedness was getting worse, I asked, “Why?”
He said with an annoying smirk, “You’re 40.” I thought to myself, “WTF! I’m too young to deal with this.” So I ordered monovision contacts (one long, one short), a very small version of BIG glasses. 

     When the price of gas got up to over $1/gallon in the sixties, we decided to give up our Olds and buy a VW bug. It didn’t matter that we had to fold our bodies like an American flag to get in it; it was small and the gas mileage improved greatly.

     When the economy went into the dumpster six years years ago, our portfolio shrank from the size of a yearbook to that of a cocktail napkin. THE NEW SMALL was not cool. Six years later, the savings have only recovered to postcard size. 

     The following are examples of the small/BIG phenomenon:

          Viagra
           Spare tires
           Parade magazine
           Savings accounts
           Computers
           Humility
           Manners
           Phones
           thongs
           vocabulary
           privacy
           Clementines
           

     Food for thought?